Top 16 Digital Marketing Tools to Grow a Business in 2023

Hello online business owner, coach, founder. Are you looking for different tools to help you find your way in the world of digital marketing? I hear you saying that there are so many choices and that it can be hard to decide where to start. If you are someone looking for tools to help you with various business needs in the digital marketing space, this post is for you.  It will show you an overview of sixteen digital marketing tools to help you cover a wide range of marketing needs, so you can start learning more on each. In the end, you will see an overview table with links, too, so stay tuned.

1.  Google Analytics:  This website/tool will help you evaluate and take actions about how well your website is doing.  Curious about data and insights about your website's traffic, how people use it, and how well it converts them into customers?   The customizable reports will help you improve your marketing strategies based on data and customers` needs. This is one of the set-up`s I`d recommend you to do after you launch your website, so that you can learn and optimize your webpages not based on what you think, but based on how your customers behave online.
2. Mailchimp: Email marketing is still one of the best ways to reach your target group. Mailchimp makes the process easier. You can build beautiful email campaigns, automate responses, segment your audience, and track results.
3. SEMrush: If you want to do a keyword study and improve the SEO of your website, SEMrush can help you analyze keywords, look at backlinks, find the keyword groups which can bring value for your website content. If you want to improve your search engine results and get more traffic, I`d recommend using their free version as a starting point.
4. Buffer: It can take a lot of time to manage multiple social media accounts especially in the beginning when your team is small or you have no team at all😉. Buffer makes it easier to be on social media by letting you schedule posts, track how well they do, and interact with your audience on multiple channels. It saves you time and makes sure that your social media profile is consistent.
5. Canva: Visual content is so important in content efforts. Why I love Canva is that even if I am not designer, I can use it to make interesting images, short videos, micro-learning content and social media posts. Canva can make visuals that look professional and improve the look of your brand.
6. Hootsuite: Hootsuite is a great place to go if you want a complete social media management tool. It helps you handle all your social media accounts from one central dashboard. Do you want to schedule posts, keep an eye on social media conversations, need useful data to help you figure out how well your social media efforts are working? Then Hootsuite can be a platform for you.
7. BuzzSumo: If you want to build brand recognition, you will be to producing content that is interesting for your audience group and worth sharing for them. BuzzSumo helps you find hot topics and content that is trending in your field. If you know what your target audience cares about, you can change your content approach based on data you find here.
8. HubSpot: HubSpot gives you a variety of tools to attract, connect, and please your audience from making landing pages and sending out email ads to keeping in touch with customers.
9. Ahrefs: Ahrefs is a complete SEO tool that gives you a detailed look at your website's backlinks, keyword ranks, and traffic from organic search. It helps you find new keyword opportunities, keep an eye on your rivals, and keep track of how well your SEO campaigns are doing. With Ahrefs, you can make decisions based on data to boost the exposure of your website in search engine results.
10. Hotjar: To improve the speed of your website, you need to know “how” people use it. With heatmaps, user session records, and conversion funnel analysis, Hotjar lets you see how users act and figure out where you can make changes. By learning about how people use your website, you can make it easier to use for your visitors and improve conversions.
11. Sprout Social: Sprout Social gives you advanced social media listening and analytics tools to help you track brand mentions, follow industry trends, and measure the impact of your social media activities. With Sprout Social, you can learn more about your followers and adjust your social media approach to fit their needs.
12. ConvertKit: ConvertKit is a powerful tool that makes email marketing easier for businesses that use it a lot. It has customizable email templates, automated processes, and segmentation options, so you can send your subscribers messages that are personal and relevant to them. ConvertKit also gives you full analytics to help you track how well your email campaigns are doing and improve them.
13. Google Optimize: Google Optimize is an easy-to-use tool that lets you run A/B tests and customize your website's content based on how people use it and what they like. By putting different versions of your website to the test, you can make choices based on data to increase user engagement and sales. Please remember that you won't be able to use Google Optimize after September 30, 2023.
14. Google Keyword Planner: It helps you find important keywords and how often people search for them so you can improve your content and get traffic from search engines.
15. Google My Business: It is a free tool that lets you put your business on Google and keep track of it. This makes your business more visible in local search results and maps.
16. Advertising Platforms for Social Media: Platforms like Facebook Ads, Instagram Ads which belogs to Facebook, Youtube Ads, Google Ads, and LinkedIn Ads let you target specific groups and get leads through paid social media campaigns.

I hope this overview helps you as a step forward to learn more, save time, improve your digital marketing strategies, effectively reach your target audience, and grow your business in the online world. Please keep in mind that testing different things, looking at the results, using data as insights and adapting your solutions based on your online customers` or online users` needs will help you in the short and long-term.

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