Elevate Your Brand`s Reach with Hashtags on LinkedIn (2024)

Hello, busy leader. Have you launched a LinkedIn content strategy for your personal or professional brand, and been creating content on LinkedIn? Do you want to use the time more efficiently when you post, and reach more relevant people in your network?  While going forward with one of the implementation tactics, you were probably looking for these keywords: “best LinkedIn hashtags for business”, “LinkedIn hashtags trending 2023”, “LinkedIn hashtag follower count”, and “trending hashtags on LinkedIn today”? Then, this post is for you.

It will help you explore the following:

• Three reasons why use Hashtags on LinkedIn?

• What is a hashtag?

• Three highlights about using hashtags.

• How to add hashtags on LinkedIn.

• What are some popular hashtags on LinkedIn today? (A hashtag list in 2023 based on my personal experience.)

Let`s look at each of them in more detail.

Three reasons why use Hashtags on LinkedIn?

There are many and here are three key reasons why it will help according to LinkedIn:

• Building your credibility.
• Reaching relevant professionals who can value what you share.
• Building connections in a faster way.

What is a hashtag?

It is a word that starts with #, and they help you connect your post on social media to a specific topic or to a conversation taking place on social media. If you are active on social media, you already see them on other platforms such as Instagram, YouTube, Twitter, etc. too.

Three highlights about using hashtags

Here are three key takeaways to remember when using hashtags:

1. Please remember based on LinkedIn Hashtag Best Practices Guide.pdf, LinkedIn recommends not using more than three hashtags. (These have been changing recently with the latest updates though and when I have a more recent guide, I`ll update this.)
2. It is recommended to use a combination of both broad and niche hashtags. For example, #digital and #marketing are broad hashtag. #marketingtipsforstartups, #digitaltransformation, #digitalmarketingconsultant, #digitalstrategy are niche hashtags.
3. Avoid spaces between words when using them. For example, please don`t write it with space like this #executive coaching and write without space like this: #executivecoaching.

How to add hashtags on LinkedIn?

There are mainly three ways to do it:

1. Typing
2. Selecting
3. Using the “add hashtag” feature

This guide from LinkedIn called LinkedIn Hashtag Best Practices Guide.pdf will help you with step-by-step guidance with screenshots.

What are some popular hashtags on LinkedIn today?

As an example, here is a list of broadly popular and niche hashtags that work best for my content so far. (The follower numbers are as of the 6^th of July 2023, and they fluctuate by time.)

21 LinkedIn Hashtags List - July 2023

1. #innovation 38,510,816 followers
2. #management 35,699,909 followers
3. #humanresources 32,990,799 followers
4. #digitalmarketing 27,169,163 followers
5. #creativity 24,993,378 followers
6. #careers 22,354,937 followers
7. #marketing 20,230,310 followers
8. #professionalwomen 17,757,383 followers
9. #leadership 3,282,748 followers
10. #linkedin 1,434,893 followers
11.  #inspiration 1,152,930 followers
12. #digitaltransformation 428,291 followers
13. #diversity 203,447 followers
14. #communication 191,010 followers
15. #diversityandinclusion 77,399 followers
16. #leader 48,147 followers
17. #executivecoaching 18,564 followers
18. #careercoach 14,624 followers
19. #onlinecourses 9,948 followers
20. #inclusiveleadership 6,036 followers
21. #digitalbranding 1,516 followers

In this post, we`ve covered the following:

• Three reasons why use Hashtags on LinkedIn?
• What is a hashtag?
• Three highlights about using hashtags on LinkedIn.
• How to add hashtags on LinkedIn.
• What are some popular hashtags on LinkedIn today?

Thank you for choosing to read until here. I hope this brief post helps you when implementing your LinkedIn content strategy and in your journey of building a brand. Wherever, whoever you are wish you a nice weekend, soon.

✅If you liked this post, you might also like this one✅

 LinkedIn SSI Score Explained (2023). 6 Things You Didn`t Know. (coachdigital.ch)

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Thank you for reading. When you are ready, there are 3 ways I can help you with:

1. Explore free resources to learn: Resources to Learn for Free (coachdigital.ch)
2. Work with me as an Executive Coach: Career Coaching Offers for Executives and Founders (coachdigital.ch)
3. Work with me as a Digital Strategy Consultant: Digital Marketing and Digital Transformation Consultant (coachdigital.ch)

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Resources:

• LinkedIn Hashtag Best Practices Guide.pdf
• How to Use Hashtags in 2023: A Guide for Every Network (hootsuite.com)